Stop paying processing fees out of your pocket. Dual Pricing puts the cost where it belongs — on the card networks, not on you.
Dual Pricing is a special pricing program that displays a higher List Price for card payments and a lower Cash Price for cash payments. Both prices appear on shelf labels, receipts, and the customer-facing display. Cash customers pay the Cash Price. Card customers pay the List Price. No surprise fees added at checkout, no surcharge line items, no awkward conversation at the counter — just two prices, clearly shown, with the customer choosing how to pay.
For merchants, the math is simple. The processing fee that used to come out of your margin is now built into the List Price. You keep what you used to lose.
What you get with Buy Local Dual Pricing
- List Price and Cash Price displayed on every shelf label, receipt, and the customer-facing display — fully compliant with Visa and Mastercard guidelines
- No fee added to receipts and no surcharge at checkout — customers see the price they pay before they pay it
- Gift and loyalty programs built into the terminal, so you reward your customers with your own brand instead of someone else’s
- Point-of-sale systems for restaurants, retail, salons, bowling centers, and service businesses
- Virtual terminals and gateways for phone orders, invoicing, and online payments
- Suggested tip amounts that calculate correctly under Dual Pricing — your staff doesn’t lose tip income to the program
- Daily processing fee reporting on your Business Overview and Settlement reports, so you always know what the program saved you
- Local support from someone who actually knows your business — not a 1-800 number routed to whoever picks up
Who this is for
If you’re running an independent business in Middle Tennessee and you’re tired of watching 3% of every card sale disappear to a processor you’ve never met, this is for you. Restaurants, bars, retail shops, service businesses, entertainment venues — anyone running real volume on plastic. Merchants are responsible for understanding local and state laws on pricing disclosure, and we’ll walk you through exactly what your signage and labels need to look like.